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Denise G. Tayloe, Co-Founder and CEOThe Children’s Online Privacy Protection Act (COPPA) is a law that governs the way children under 13 engage with online platforms and services; it laid the compliant groundwork for the collection, use, and disclosure of children’s data, making it a challenge for many organizations over the years. COPPA and other such regulations require companies to build extra layers of software, processes and audit trails documenting verifiable parental consent, disclosure notices, and the like, which is often a lot of extra effort that companies do not have expertise and time for. This is where PRIVO comes in. Being an FTC-approved COPPA-Safe Harbor, PRIVO provides businesses with the knowledge, resources, and tools to initiate and enable online engagement and transactions with children through parental consent. Businesses can then give parents a way to trust a common process—in essence; a privacy-enhanced single sign-on for parents that can be used across the digital ecosystem.
“Our solution gets you faster to market, whether clients use our APIs, SDKs and/or widgets. We bring the desired expertise and try to fit it into the client’s workflow to help them achieve their goal in a legally compliant way,” explains Denise. PRIVO is also the first solution in Europe to offer a General Data Protection Regulation (GDPR) compliance program as it relates to minors, called GDPRkids™. The program helps clients mitigate risk when legally engaging with children.
The company’s interoperable child and family-focused single sign-on and consent dashboard are a differentiator that no other organization offers.
“PRIVO’s SaaS solution protects and enables children’s data and parent consent by delivering privacy assured microservices and compliance expertise.”
PRIVO’s single sign-on solution was exactly what NASA’s Goddard Space Flight Center needed in order to obtain parental consent so that it could involve children with learning about NASA Spinoff technologies and collaborate with them. The aim was to collectively create a multi-media response to an annual challenge set by NASA, which could be viewed on the web and judged. PRIVO provides the accounts for the children, manages the communication with parents about the implications of the program, obtains their consent, and gives the children a login credential that could be used on partner sites. A parent associated login ID could be used to access a parent portal for any further consent or revocation requirements.
The solution’s configuration and implementation are driven by roles, features and attribute requirements of the client, as well as tailoring the identity verification and consent process to meet jurisdictional needs. If clients opt for PRIVO’s standard configuration, it takes less than a week to get up and running. However, the more control the clients require on the front-end, the longer the implementation process turns out to be.
PRIVO’s SaaS solution protects and enables children’s data and parent consent by delivering privacy assured microservices and compliance expertise
PRIVO’s single sign-on solution was exactly what NASA’s Goddard Space Flight Center needed in order to obtain parental consent so that it could involve children with learning about NASA Spinoff technologies and collaborate with them. The aim was to collectively create a multi-media response to an annual challenge set by NASA, which could be viewed on the web and judged. PRIVO provides the accounts for the children, manages the communication with parents about the implications of the program, obtains their consent, and gives the children a login credential that could be used on partner sites. A parent associated login ID could be used to access a parent portal for any further consent or revocation requirements.
In the future, PRIVO plans to deliver an ‘Age Appropriate Device Registry’, aimed at helping companies that should not be engaging with children online, such as ad networks and age-restricted content and products. PRIVO plans to implement methods to inform organizations that a device registered to a minor is entering the space and it should be denied access if under the age limit.
PRIVO & Atomic Biometrics Strike Alliance to Protect Children Online
Thursday, August 10, 2023
PRIVO Identity Management and Parent Permission to Partner with Atomic Biometrics “Proof of Personhood” without Retained PII
UNITED STATES, -- Washington, DC and Baltimore— Privacy Vaults Online (PRIVO), a Falls Church, Va.-based FTC Safe Harbor company focused on children’s privacy protection and parent permission and Atomic Biometrics, a Severna Park-area company with a kiosk to read specific biomarkers like iris and fingerprint identification, have agreed to a strategic alliance to prove parents are providing children with their permission to play games or engage in social media.
Parent permission is required by law, including under the Children’s Online Privacy Protection Act, COPPA, and PRIVO is creating age awareness and a parent registry to meet federal updates like KOSA and numerous state laws on kids’ privacy.
Biometrics requires personal identification including reading the eye or fingerprinting. Atomic will glean this information quickly, from parents, with one pass-through every ten years. The company is known for moving large populations through its biometrics process without retaining the individual’s personally identifiable information (PII). In dealing with children and parents, simple biometric reading without PII is a preferred solution for safe engagement.
“I am so pleased to partner with Atomic Biometrics globally to assure our companies for whom we provide comprehensive privacy protection audits and our parents who trust PRIVO to offer permission for their children to engage in social media or gaming— that the person behind the curtain is actually the parent or guardian,” said Denise Tayloe, CEO of PRIVO and a 20-year veteran in serving large kids’ focused organizations since COPPA was enacted.
“We are a large-scale biometrics and personal identification company accustomed to dealing with mass transit companies, larger mining or industrial companies and firms that require proof of personhood before allowing entrance or engagement,” said Gordon Triplett, CEO of Atomic Biometrics and a long-time cybersecurity expert in the Baltimore-Washington area. “Now, with our agreement with PRIVO, we get to help kids and parents deal with the online universe more safely and securely.”
PRIVO and Atomic Biometrics have agreed to share their patented technologies to fully integrate a parent registry and identity management reader to make sure those complying with federal and state regulations are indeed “whom they say they are” at the door.
“Kids and even parents fib,” noted Tayloe. “They want access to the big kids’ games or social play areas and our clients are trying to remain compliant with the law and provide age-appropriate content. With our Atomic partnership, we can be sure we are registering the right person associated with that child as parent or guardian.”
Atomic Biometrics recently presented its kiosk and patented biometric reader technology at the Connectpreneur program at the Universities at Shady Grove, Md. campus and received strong interest from investors and distributors.
“We met with Denise Tayloe at the recent angel fair in Rockville on-campus and just felt like PRIVO was a match made in heaven,” added Triplett.
Company
PRIVO
Management
Denise G. Tayloe, Co-Founder and CEO
Description
Provides privacy compliance, customer identity and permission management solutions, enabling companies to engage with children and their families online legally
